gosh, I can't imagine why

Study: McCain coverage mostly negative

The good news for John McCain? He's now receiving as much attention from the national media as his Democratic rival. The bad news? It’s overwhelmingly negative.

Just 14 percent of the stories about John McCain from the conventions through the final presidential debate were positive in tone, according to a study released today, while nearly 60 percent were negative—the least favorable coverage of any of the 4 candidates on the ticket.
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“Much of the increased attention for McCain derived from actions by the senator himself, actions that, in the end, generated mostly negative assessments,” the study found. “In many ways, the arc of the media narrative during this phase of the 2008 general election might best be described as a drama in which John McCain acted and Barack Obama reacted.”

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Gee, once McCain picked a supremely unqualified running mate and started to run a 100% negative campaign, his coverage became more negative! How could that possibly be related?!